From the octagon to the mountains.
KNOX was founded by people who compete at the top — and built for a life that asks more than an energy drink can give.
The founders
KNOX was founded by Dricus du Plessis, former UFC champion, and Ethan Hughes, with Ignite International; today the company is led by CEO John Schaefer. A brand born from real performance — not a marketing brainstorm.
The mission
Functional hydration with no compromise: no sugar trap, no caffeine dependence. Ingredients that work, in a brand you'd want to be seen with.
Why Switzerland
Switzerland is active, health-literate and demanding. This is where we set the European standard for KNOX — precise, clean, alpine. Not the octagon, but Zurich at 6am.
Powered by Vendtec
Distributed in Switzerland by Vendtec.
Vendtec GmbH, based in Baar, is the official Swiss distribution partner of KNOX Hydrate — and runs smart vending at 100+ locations across Switzerland. One contact for retail, vending machines and restocking.
The team behind it
Co-FounderDricus du PlessisCo-Founder · UFC athleteDesigned KNOX around three principles: hydration, replenishment and recovery. 
John SchaeferChief Executive Officer 
Ethan HughesCo-Founder & Business Development Director 
Mark JacobsDirector of Global Marketing 
TankChief Morale Officer