UFC · since January 2026
UFC — Official Hydration Partner
Since January 2026, KNOX has been UFC's global Official Hydration Partner outside the U.S. — at the big events and close to the athletes.
Trusted at the highest level.
From UFC to the NBA and the Premier League: KNOX is where performance counts — and now in your everyday too.
NBA · September 2026
Miami HEAT — Official Functional Sports Beverage
A five-year partnership with one of the NBA's best-known franchises — and the launch of KNOX in the United States.
Premier League · since April 2026
Newcastle United — Main Sponsor
First, the Darsley Park training centre became "The KNOX". From the 2026-27 season, KNOX is main sponsor for three years, with its logo on the front of the men's, women's and Academy matchday shirts.
NHL · August 2026
Tampa Bay Lightning — Official Sports Drink
A multi-year partnership with the Florida NHL team: KNOX is the Official Sports Drink of the Bolts.
Football · September 2026
Wrexham AFC — Official Hydration Partner
Two challenger brands, one goal: KNOX supports the men's, women's and Academy teams — and gives its name to the club's new training pavilion.
WWE · April 2026
WWE — WrestleMania 42 Partner
Branding on the ring and across the stadium — and KNOX presented one of the night's championship matches.
NASCAR · April 2026
NASCAR — Chad Finchum at Talladega
KNOX headlined Garage 66's partners for the No. 66 car at the NASCAR Cup Series Jack Link's 500.
EFC · Cape Town 2026
KNOX Legacy Series
With Extreme Fighting Championship (EFC) and the City of Cape Town: a fight night in front of a sold-out crowd.
For Switzerland we use these partnerships as proof of trust — calm and credible, not loud.